Overview
alt/shift/ is an independent, integrated creative communications agency that combines behavioural science with creativity to ignite meaningful outcomes.
Established nationally in 2016, the agency delivers campaigns that connect insight, emotion and action. Its expertise spans creative development and production, brand strategy, PR, communications, behaviour change, social media, influencer, and experiential activation.
With a national team of 33 integrated communications specialists across Brisbane, Sydney and Melbourne, including dedicated in-house production and social content teams (Producer, Creatives, Content Creators), alt/shift/ partners with government, corporate and leading brands to deliver data-driven, insight-led campaigns that shift perception and influence behaviour.
alt/shift/ is recognised for bold thinking, measurable outcomes, and its commitment to diversity, ethical practice and community impact.
Products and Services
1. Strategic Communications and Campaign Development
End-to-end strategic communications planning combining behavioural science, strategic communications planning, campaign strategy, communications strategy and message development for government, corporate and social impact campaigns.
2. Creative Ideation and Development
Award-winning creative campaign development from concept to execution. Creative ideation, creative strategy, brand development, visual identity systems, integrated creative campaigns and storytelling across all channels.
3. Consumer Public Relations and Earned Media
Award-winning consumer PR services (2024 Mumbrella and CommsCon PR Agency of the Year). Media relations, earned media strategy, product launches, brand campaigns, lifestyle PR, media events, press office management and editorial placement across broadcast, print and digital media.
4. Corporate Public Relations and Corporate Affairs
Strategic corporate PR, corporate communications, executive positioning, thought leadership, issues management, crisis communications, reputation management, stakeholder relations and corporate media strategy for blue-chip brands and government clients.
5. Behaviour Change Communications
Specialist behaviour change division applying behavioural science frameworks including COM-B, Protection Motivation Theory and Nudge Theory. Behavioural diagnostics, insight synthesis, campaign design, measurement strategy and application of behavioural economics to drive measurable attitude and behaviour change.
6. Social Media Strategy and Management
Social media strategy, content creation, community management, paid social campaigns, influencer strategy and social listening across Meta, TikTok, LinkedIn, YouTube and emerging platforms. Platform-native content optimised for engagement and conversion.
7. Campaign Production and Delivery
Complete production capability from pre-production through to delivery. Broadcast-quality video production (4K+), animation, motion graphics, photography, post-production, design, print production and asset management with full project logistics and despatch coordination.
8. Digital Marketing and Paid Media Strategy
Digital strategy, paid media planning, SEO, SEM, programmatic advertising, campaign optimisation, A/B testing, conversion tracking and performance analytics. Integration with media buying partners for seamless campaign delivery.
9. Stakeholder Engagement and Community Relations
Stakeholder mapping, engagement framework development, community liaison, consultation design and delivery, co-design processes and multi-agency stakeholder coordination for complex government programmes.
10. Content Strategy and Production
Content strategy development, editorial planning, copywriting, long-form content creation, content audits, content governance frameworks and content management for websites, publications and digital platforms.
11. Events and Experiential Activations
Event strategy, design and delivery including brand activations, community engagement events, launch events, public installations and large-scale experiential programmes. Full event logistics, risk management, accessibility compliance and permitting.
12. Ambassador and Influencer Management
Strategic influencer identification using paid intelligence tools, campaign design, contract governance, content management, performance tracking and ROI measurement for ambassador and influencer programmes.
13. Cultural Intelligence and Trend Identification
Proprietary AI-powered cultural intelligence tool (CultureWire™) providing real-time trend identification, cultural moment analysis and reactive campaign opportunity identification to keep brands culturally relevant and responsive.
14. Research, Testing and Evaluation
Campaign research, audience research, message testing, creative testing, brand tracking, post-campaign evaluation and comprehensive measurement frameworks aligned with Queensland Government Marketing Matters Framework.
15. Brand Strategy and Positioning
Brand strategy development, positioning frameworks, brand architecture, messaging hierarchy, tone of voice development and brand governance systems.
16. First Nations Engagement and Cultural Safety
Authentic First Nations consultation, co-design processes, cultural protocol guidance, Indigenous language integration and partnerships with First Languages Australia and Indigenous consultants for culturally safe communications.
17. Design and Visual Communication
Graphic design, publication design, report design, infographic development, presentation design, brand system design and adaptive design frameworks compliant with WCAG 2.1 accessibility standards.
18. Accessibility and Inclusive Design
WCAG 2.1 AA compliant design, accessible content creation, inclusive consultation design and communications accessible to diverse audiences including CALD communities and people with disability.
19. Media Training and Spokesperson Development
Media training aligned to Queensland Government and brand guidelines, spokesperson preparation, interview techniques, crisis media response training and on-camera presentation coaching.
20. Media Partnership Coordination
Multi-agency coordination, media partner liaison, cross-channel integration, joint reporting and stakeholder management across complex procurement arrangements.
alt/shift/ Brisbane
Unit level 4 ,200 Adelaide Street Brisbane City QLD 4000 AU
+61 450 805 927
ABN 36860290031
Share this profile
