alt/shift/ Brisbane

Overview

Products and services

• chevron_right 1. Strategic Communications and Campaign Development
• chevron_right End-to-end strategic communications planning combining behavioural science, strategic communications planning, campaign strategy, communications strategy and message development for government, corporate and social impact campaigns.
• chevron_right 2. Creative Ideation and Development
• chevron_right Award-winning creative campaign development from concept to execution. Creative ideation, creative strategy, brand development, visual identity systems, integrated creative campaigns and storytelling across all channels.
• chevron_right 3. Consumer Public Relations and Earned Media
• chevron_right Award-winning consumer PR services (2024 Mumbrella and CommsCon PR Agency of the Year). Media relations, earned media strategy, product launches, brand campaigns, lifestyle PR, media events, press office management and editorial placement across broadcast, print and digital media.
• chevron_right 4. Corporate Public Relations and Corporate Affairs
• chevron_right Strategic corporate PR, corporate communications, executive positioning, thought leadership, issues management, crisis communications, reputation management, stakeholder relations and corporate media strategy for blue-chip brands and government clients.
• chevron_right 5. Behaviour Change Communications
• chevron_right Specialist behaviour change division applying behavioural science frameworks including COM-B, Protection Motivation Theory and Nudge Theory. Behavioural diagnostics, insight synthesis, campaign design, measurement strategy and application of behavioural economics to drive measurable attitude and behaviour change.
• chevron_right 6. Social Media Strategy and Management
• chevron_right Social media strategy, content creation, community management, paid social campaigns, influencer strategy and social listening across Meta, TikTok, LinkedIn, YouTube and emerging platforms. Platform-native content optimised for engagement and conversion.
• chevron_right 7. Campaign Production and Delivery
• chevron_right Complete production capability from pre-production through to delivery. Broadcast-quality video production (4K+), animation, motion graphics, photography, post-production, design, print production and asset management with full project logistics and despatch coordination.
• chevron_right 8. Digital Marketing and Paid Media Strategy
• chevron_right Digital strategy, paid media planning, SEO, SEM, programmatic advertising, campaign optimisation, A/B testing, conversion tracking and performance analytics. Integration with media buying partners for seamless campaign delivery.
• chevron_right 9. Stakeholder Engagement and Community Relations
• chevron_right Stakeholder mapping, engagement framework development, community liaison, consultation design and delivery, co-design processes and multi-agency stakeholder coordination for complex government programmes.
• chevron_right 10. Content Strategy and Production
• chevron_right Content strategy development, editorial planning, copywriting, long-form content creation, content audits, content governance frameworks and content management for websites, publications and digital platforms.
• chevron_right 11. Events and Experiential Activations
• chevron_right Event strategy, design and delivery including brand activations, community engagement events, launch events, public installations and large-scale experiential programmes. Full event logistics, risk management, accessibility compliance and permitting.
• chevron_right 12. Ambassador and Influencer Management
• chevron_right Strategic influencer identification using paid intelligence tools, campaign design, contract governance, content management, performance tracking and ROI measurement for ambassador and influencer programmes.
• chevron_right 13. Cultural Intelligence and Trend Identification
• chevron_right Proprietary AI-powered cultural intelligence tool (CultureWire™) providing real-time trend identification, cultural moment analysis and reactive campaign opportunity identification to keep brands culturally relevant and responsive.
• chevron_right 14. Research, Testing and Evaluation
• chevron_right Campaign research, audience research, message testing, creative testing, brand tracking, post-campaign evaluation and comprehensive measurement frameworks aligned with Queensland Government Marketing Matters Framework.
• chevron_right 15. Brand Strategy and Positioning
• chevron_right Brand strategy development, positioning frameworks, brand architecture, messaging hierarchy, tone of voice development and brand governance systems.
• chevron_right 16. First Nations Engagement and Cultural Safety
• chevron_right Authentic First Nations consultation, co-design processes, cultural protocol guidance, Indigenous language integration and partnerships with First Languages Australia and Indigenous consultants for culturally safe communications.
• chevron_right 17. Design and Visual Communication
• chevron_right Graphic design, publication design, report design, infographic development, presentation design, brand system design and adaptive design frameworks compliant with WCAG 2.1 accessibility standards.
• chevron_right 18. Accessibility and Inclusive Design
• chevron_right WCAG 2.1 AA compliant design, accessible content creation, inclusive consultation design and communications accessible to diverse audiences including CALD communities and people with disability.
• chevron_right 19. Media Training and Spokesperson Development
• chevron_right Media training aligned to Queensland Government and brand guidelines, spokesperson preparation, interview techniques, crisis media response training and on-camera presentation coaching.
• chevron_right 20. Media Partnership Coordination
• chevron_right Multi-agency coordination, media partner liaison, cross-channel integration, joint reporting and stakeholder management across complex procurement arrangements.