RED STOCKHOLM PTY LTD

Premium

Overview

Red Stockholm is an experiential marketing agency founded in 2012 and based in Brisbane, delivering strategic, creative and production services nationwide. Specialising in events, activations and integrated marketing, the agency works across hospitality, retail, festivals and not-for-profits to create experiences that connect people and brands. With end-to-end in-house capability - from strategy and concept development to execution and reporting - Red Stockholm offers agility, precision and measurable results. The agency has led major projects including Paradise Centre’s $40M precinct redevelopment and national campaigns for leading beverage, retail and community brands. Known for its marketing-first approach, detail-oriented execution and collaborative partnerships, Red Stockholm combines strategic insight with creative delivery to build value for clients and communities alike.

Products and services

  • Marketing strategy and planning
  • Brand development and positioning
  • Creative direction and concept development
  • Integrated marketing campaigns
  • Experiential marketing and brand activation
  • On-premise activations and trade marketing
  • Retail and shopper marketing strategy
  • Sponsorship and partnership activation
  • End-to-end event management and production
  • Hospitality and precinct activations
  • Stakeholder and supplier management
  • Budget development and financial management for campaigns
  • Campaign ideation, design and delivery
  • Creative production for print and digital applications
  • Graphic design and visual communication
  • Illustration, motion graphics and animation
  • Copywriting, messaging and content strategy
  • Brand storytelling and campaign narrative development
  • Photography for lifestyle, event, product and campaign content
  • Videography, storyboarding, production and editing
  • Post-production and motion design
  • Studio and on-location photography and filming
  • Digital content creation for websites, social media and advertising
  • Short-form and long-form content production
  • Content strategy and distribution planning
  • Social media strategy and management
  • Community management and engagement
  • Paid social media campaigns across Meta, TikTok, LinkedIn and YouTube
  • Performance tracking and campaign optimisation
  • Digital marketing integration and content amplification
  • Email marketing strategy and EDM production
  • Influencer and talent engagement strategy
  • Public relations and media liaison for events and launches
  • Retail centre marketing campaigns and activations
  • Pop-up and mobile activation design and delivery
  • Event creative concepting and theming
  • Site planning, logistics and event operations
  • Stage management, programming and live entertainment coordination
  • Fabrication, build and installation management
  • Manage technical production including lighting, sound and AV coordination
  • Signage, print and collateral production
  • Branded merchandise and promotional product development
  • Custom fabrication and set design
  • Wayfinding and environmental graphics
  • VIP, corporate and media event production
  • Public event and festival management
  • Community and not-for-profit event delivery
  • Staffing, resourcing and volunteer management
  • Compliance management including RSA, ABAC, AANA and venue regulations
  • Risk management and operational safety planning
  • Audience research and demographic profiling
  • Market and category insights integration
  • Campaign reporting, analysis and insights
  • Post-event evaluation and recommendations
  • KPI tracking including foot traffic, engagement and sales uplift
  • Brand measurement and sentiment analysis
  • Creative workshops and ideation sessions
  • Brand workshops and training programs
  • Internal brand rollout and staff engagement sessions
  • Brand guideline and style guide creation
  • Template development and internal brand tools
  • Copy editing, proofing and brand tone refinement
  • Photography and videography asset management
  • Digital asset libraries and brand content management systems
  • Print production and material sourcing
  • Sustainable and recyclable print options
  • Project management and workflow systems
  • Client briefing, scoping and reverse briefing
  • Timeline management and scheduling
  • Resource allocation and project resourcing
  • WIP documentation and shared progress tracking
  • Collaboration via Microsoft 365, Google Drive and monday.com
  • Custom briefing templates and project documentation
  • In-house studio and production management
  • Internal job bag system for project control
  • Creative and operational quality assurance
  • Reporting dashboards and campaign summaries
  • Strategic partnerships with production, signage and AV suppliers
  • Nationwide network of on-ground specialists and logistics partners
  • Experience in national multi-site rollouts and touring activations
  • Scalable structure suitable for large projects and government initiatives
  • Deep understanding of hospitality, retail and tourism categories
  • Experience delivering high-impact work for beverage brands including Asahi Beverages, Nikka Whisky, Lion and Gage Roads
  • Specialisation in hospitality and venue-based activations across hotels, bars and restaurants
  • Retail expertise including Vicinity Centres, JLL, Leda Holdings and Paradise Centre
  • Extensive experience in the not-for-profit sector including The Prince Charles Hospital Foundation, Ronald McDonald House Charities and community events
  • Capability in delivering campaigns for lifestyle, food and beverage, tourism and community engagement sectors
  • Experience producing creative assets for festivals, cultural programs and precinct activations
  • Strong knowledge of consumer behaviour, category trends and experiential marketing
  • Expertise in aligning brand activations with marketing and communication objectives
  • Proven capability in connecting creative execution to commercial performance
  • Experienced in stakeholder engagement and client collaboration
  • Independent agency structure allowing agility, flexibility and accountability
  • Led by female founders actively involved in all client projects
  • Thirteen years of experience delivering creative marketing and activation work across Australia
  • Fully insured and compliant for public event delivery and large-scale activations
  • RSA-certified and ABAC-compliant team with experience in responsible service environments
  • Focus on sustainability and ethical supply chain practices
  • Nationwide service coverage including metropolitan and regional areas
  • Strong working relationships with councils, venues and tourism bodies
  • End-to-end management from concept to completion ensuring quality, safety and consistency
  • Marketing-led approach ensuring creative ideas are grounded in purpose and measurable impact
  • Commitment to value, transparency and exceptional client service
  • Expertise across digital, print, on-ground and social platforms
  • Scalable resource model suitable for Brisbane 2032 Olympics and related legacy projects
  • Experience managing large audiences, high-traffic activations and multi-stakeholder environments
  • Proven success in complex campaign delivery with measurable outcomes
  • Focus on creating meaningful connections between brands and audiences through strategy, creativity and execution excellence

Locations

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Office Primary location
Unit 3, 44 Milsom Street, Coorparoo QLD 4151, Australia
+61 04 1770 0528