VML

PREMIUM

Overview

VML is a human-first creative agency, purpose-built to create connected brands that drive meaningful impact. We believe the most powerful ideas come from deep understanding of human needs, turning tensions into value through insights, creativity, and technology.

We think of the brand experience and customer experience as part of one, crafting unified journeys that build brand love while delivering measurable results. Our AI-powered platform, WPP Open, provide our teams and client partners with the best of AI in a collaborative environment, allowing our people to focus on uncovering insights and creating breakthrough ideas.

We are one of the largest agencies in Brisbane with a team that live and breathe Queensland culture, all while being backed by the creative firepower and strategic scale of our three additional Australian offices.

Accreditations

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VML is a member of of the Advertising Council Australia, who are committed to raising professional standards across the advertising industry through world-class training and professional development.

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Our team are consistently educated and refreshed in the AANA Code of Ethics that all marketing communications should adhere to.

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VML proudly has the following accreditations:

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- Australian Association for National Advertisers (AANA)

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- Advertising Council Australia

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- World Advertising Research Centre

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- Forrester Research

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VML has been named a leader among marketing creative and content service providers by Forrester Research. A recent Forrester report noted that VML received the highest possible marks in brand advertising, creative and communications strategy.

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Our creative team are also active members of the Brisbane Advertising and Design Club, whose purpose  is to drive and raise the calibre of creativity in QLD.  We are also tutors of AWARD School and committee members of Youngbloods Australia.

Products and Services

chevron_right BRAND EXPERIENCE

chevron_right Building desire through creative campaigns and strategic foundations.

chevron_right Services: Brand strategy, architecture & execution, brand design, content marketing, social-first campaigns, influencer partnerships, community management, sports partnerships, and experiential activations.

chevron_right CUSTOMER EXPERIENCE

chevron_right Driving innovation and value through connected experiences.

chevron_right Services: CX transformation, product innovation, digital products, personalisation, CRM strategy, loyalty programs, and lifecycle marketing.

chevron_right COMMERCE

chevron_right Driving conversion across all commerce channels.

chevron_right Services: Omnichannel strategy, creative commerce, retail media, marketplace management, joint business planning, and shopper marketing.

chevron_right TECHNOLOGY TRANSFORMATION

chevron_right Modernising platforms and data for resilience.

chevron_right Services: AI-driven operating models, AI strategy, content supply chain, data enablement, MarTech integration