Overview
Landor is a global brand consultancy specializing in brand strategy, identity design, and experience design for major brands.
Landor are developing the emblem and brand for Brisbane 2032 and the Australian Open. Landor's Olympic credentials span Atlanta 1996, Paris 2024, and Milano Cortina 2026.
Landor's capabilities include brand strategy, visual identity development, look of the Games design, wayfinding systems, environmental graphics, digital experience design, and brand activation for sporting bodies, government entities, major events, and corporate sponsors.
With three decades of Olympic and global sports experience across diverse cultural contexts and evolving technologies, Landor provides global insights and proven methodologies that enable local teams to benefit from world-class best practices. Landor create cohesive brand ecosystems that perform across physical venues, digital platforms, and broadcast environments, delivering lasting legacy impact.
Products and Services
Landor – Brand Strategy & Design for Brisbane 2032 and Beyond
Landor is a global brand and design agency with 85 years of experience creating meaningful brands for companies, governments, cities, and major sports events worldwide. Our Olympic and Paralympic experience includes the 1996 Atlanta Games and Milano Cortina 2026, plus ongoing work with premier sporting events like the Australian Open.
What We Do:
1. Brand Strategy
Define who you are, what you stand for, and why it matters
Research audiences and how to connect with them
Develop brand purpose, vision, values, and positioning
Create clear messaging across all communications
Build stakeholder alignment
2. Brand Identity Design
Design logos and visual identities
Choose colours, fonts, and graphic elements
Create flexible visual systems
Design brand marks that work at any size
Make brands recognisable and memorable
3. Brand Experience Design
Design physical spaces: retail, offices, exhibitions, events, stadiums, venues
Create environmental graphics, wayfinding, and signage
Design digital experiences: websites, apps, social media
Develop packaging and product design
Create event and conference experiences
4. Verbal Identity
Develop naming strategies
Create taglines and messaging frameworks
Define tone of voice
Craft brand stories
Ensure consistency across languages
5. Digital Brand Design
Design digital-first brand systems
Create website and app guidelines
Develop social media templates
Build responsive design systems
Create motion and animation guidelines
6. Brand Guidelines and Systems
Create comprehensive brand guides
Build digital brand portals for asset access
Provide technical specifications
Develop templates and toolkits
7. Packaging and Product Design
Design packaging for shelf and online
Create packaging systems across ranges
Design unboxing experiences
Balance aesthetics with function
8. Brand Architecture
Structure brand portfolios
Define relationships between brands and sub-brands
Plan for growth
9. Employer Brand
Design employee experiences
Create onboarding materials
Design workplace branding
10. Research and Testing
Conduct brand audits
Test designs with target audiences
Gather insights through research
Validate decisions with data
11. Brand Management
Manage brands over time
Train teams on brand usage
Provide ongoing support
Update guidelines as brands evolve
Our Olympic and Sports Experience:
Atlanta 1996 Olympic Games Landor created the visual identity and Look of the Games for Atlanta 1996. This taught us Olympic branding's unique challenges: balancing IOC requirements with host city identity, managing thousands of touchpoints, coordinating with global broadcasters, and creating designs that resonate across cultures.
Milano Cortina 2026 Winter Olympics We're currently working on Milano Cortina 2026, demonstrating our understanding of contemporary Olympic branding challenges and our ability to honor heritage while meeting modern expectations.
Australian Open Our ongoing work with the Australian Open shows our deep understanding of major sporting events in the Asia-Pacific region and how to create brands that excite local and global audiences.
Brisbane 2032 We're excited to bring our Olympic experience to our own region. Our understanding of Australian sporting culture, combined with global Olympic expertise, positions us uniquely for Brisbane 2032.
This experience means we understand:
Working with international sporting federations (IOC, IPC, ITF)
Managing relationships between host cities, organizing committees, sponsors, and broadcasters
Creating flexible systems across dozens of venues
Designing for spectators and billions of TV viewers
Planning decade-long timelines from bid to legacy
What Makes Landor Different:
Proven Olympic Experience: We know IOC brand guidelines, stakeholder management, Olympic Broadcasting Services requirements, and global event cultural sensitivity. Olympic branding means building systems that work across cultures, languages, venues, and decades.
Strategy-Led Design: We research and strategize before designing. For Atlanta 1996, we captured Southern hospitality and American energy. For Milano Cortina 2026, Alpine elegance and Italian style. For Brisbane 2032, Queensland's unique character.
Cross-Industry Expertise: We've worked with airlines, banks, tech companies, governments, retailers, and major events. This diverse experience brings fresh perspectives and innovation.
Global Network, Local Knowledge: We understand this region, Australian culture, and Queensland's identity. We live and work here.
Creative Problem-Solvers: We balance beautiful design with practical considerations: budget, timelines, production constraints, regulations, and real-world implementation.
Research-Backed Decisions: We test with real audiences and use data to validate creative decisions across different age groups, cultures, and markets.
Implementation Experts: Beyond design, we manage rollout: production coordination, vendors, training, installation, and quality control at Olympic scale.
Systems Thinking: We create design systems with rules and templates that empower teams to create materials confidently across thousands of applications.
Collaborative Approach: We work alongside your teams, navigating complexity and building consensus among hundreds of stakeholders.
Integrated Capabilities: As part of WPP, we connect you to experts for advertising, media planning, PR, digital marketing, and experiential events.
Why Choose Landor:
We bring 85 years of experience solving brand challenges – from Fortune 500 companies to startups, city rebrands to global sporting events.
We create brands that are distinctive, meaningful, and built to last. We balance creativity with practicality, respect culture and context, and design systems that are beautiful and functional.
From Atlanta to Milano Cortina to the Australian Open, we've delivered world-class sporting event brands. Now we're ready to help Brisbane create an Olympic and Paralympic Games that Australia will remember forever.
Key areas: Brand strategy, logo design, visual identity, brand architecture, naming, packaging design, digital design, brand experience, environmental graphics, wayfinding, signage, employer branding, brand guidelines, design systems, product design, event branding, Olympic and Paralympic design, sports branding, Look of the Games, pictogram design, mascot design, destination branding, corporate identity, brand transformation, brand management, research and testing, tone of voice, venue branding, ceremonies design, broadcast graphics, sponsor integration, merchandise design, major events, tourism marketing, legacy planning, fan experience.
Locations
LANDOR ASSOCIATES PTY LTD
1 Shelley Street , Sydney NSW 2000 AU
+61 409 311 128
ABN 39000515435
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