Overview
Red Stockholm is an experiential marketing agency founded in 2012 and based in Brisbane, delivering strategic, creative and production services nationwide. Specialising in events, activations and integrated marketing, the agency works across hospitality, retail, festivals and not-for-profits to create experiences that connect people and brands. With end-to-end in-house capability - from strategy and concept development to execution and reporting - Red Stockholm offers agility, precision and measurable results. The agency has led major projects including Paradise Centre’s $40M precinct redevelopment and national campaigns for leading beverage, retail and community brands. Known for its marketing-first approach, detail-oriented execution and collaborative partnerships, Red Stockholm combines strategic insight with creative delivery to build value for clients and communities alike.
Products and Services
Marketing strategy and planning
Brand development and positioning
Creative direction and concept development
Integrated marketing campaigns
Experiential marketing and brand activation
On-premise activations and trade marketing
Retail and shopper marketing strategy
Sponsorship and partnership activation
End-to-end event management and production
Hospitality and precinct activations
Stakeholder and supplier management
Budget development and financial management for campaigns
Campaign ideation, design and delivery
Creative production for print and digital applications
Graphic design and visual communication
Illustration, motion graphics and animation
Copywriting, messaging and content strategy
Brand storytelling and campaign narrative development
Photography for lifestyle, event, product and campaign content
Videography, storyboarding, production and editing
Post-production and motion design
Studio and on-location photography and filming
Digital content creation for websites, social media and advertising
Short-form and long-form content production
Content strategy and distribution planning
Social media strategy and management
Community management and engagement
Paid social media campaigns across Meta, TikTok, LinkedIn and YouTube
Performance tracking and campaign optimisation
Digital marketing integration and content amplification
Email marketing strategy and EDM production
Influencer and talent engagement strategy
Public relations and media liaison for events and launches
Retail centre marketing campaigns and activations
Pop-up and mobile activation design and delivery
Event creative concepting and theming
Site planning, logistics and event operations
Stage management, programming and live entertainment coordination
Fabrication, build and installation management
Manage technical production including lighting, sound and AV coordination
Signage, print and collateral production
Branded merchandise and promotional product development
Custom fabrication and set design
Wayfinding and environmental graphics
VIP, corporate and media event production
Public event and festival management
Community and not-for-profit event delivery
Staffing, resourcing and volunteer management
Compliance management including RSA, ABAC, AANA and venue regulations
Risk management and operational safety planning
Audience research and demographic profiling
Market and category insights integration
Campaign reporting, analysis and insights
Post-event evaluation and recommendations
KPI tracking including foot traffic, engagement and sales uplift
Brand measurement and sentiment analysis
Creative workshops and ideation sessions
Brand workshops and training programs
Internal brand rollout and staff engagement sessions
Brand guideline and style guide creation
Template development and internal brand tools
Copy editing, proofing and brand tone refinement
Photography and videography asset management
Digital asset libraries and brand content management systems
Print production and material sourcing
Sustainable and recyclable print options
Project management and workflow systems
Client briefing, scoping and reverse briefing
Timeline management and scheduling
Resource allocation and project resourcing
WIP documentation and shared progress tracking
Collaboration via Microsoft 365, Google Drive and monday.com
Custom briefing templates and project documentation
In-house studio and production management
Internal job bag system for project control
Creative and operational quality assurance
Reporting dashboards and campaign summaries
Strategic partnerships with production, signage and AV suppliers
Nationwide network of on-ground specialists and logistics partners
Experience in national multi-site rollouts and touring activations
Scalable structure suitable for large projects and government initiatives
Deep understanding of hospitality, retail and tourism categories
Experience delivering high-impact work for beverage brands including Asahi Beverages, Nikka Whisky, Lion and Gage Roads
Specialisation in hospitality and venue-based activations across hotels, bars and restaurants
Retail expertise including Vicinity Centres, JLL, Leda Holdings and Paradise Centre
Extensive experience in the not-for-profit sector including The Prince Charles Hospital Foundation, Ronald McDonald House Charities and community events
Capability in delivering campaigns for lifestyle, food and beverage, tourism and community engagement sectors
Experience producing creative assets for festivals, cultural programs and precinct activations
Strong knowledge of consumer behaviour, category trends and experiential marketing
Expertise in aligning brand activations with marketing and communication objectives
Proven capability in connecting creative execution to commercial performance
Experienced in stakeholder engagement and client collaboration
Independent agency structure allowing agility, flexibility and accountability
Led by female founders actively involved in all client projects
Thirteen years of experience delivering creative marketing and activation work across Australia
Fully insured and compliant for public event delivery and large-scale activations
RSA-certified and ABAC-compliant team with experience in responsible service environments
Focus on sustainability and ethical supply chain practices
Nationwide service coverage including metropolitan and regional areas
Strong working relationships with councils, venues and tourism bodies
End-to-end management from concept to completion ensuring quality, safety and consistency
Marketing-led approach ensuring creative ideas are grounded in purpose and measurable impact
Commitment to value, transparency and exceptional client service
Expertise across digital, print, on-ground and social platforms
Scalable resource model suitable for Brisbane 2032 Olympics and related legacy projects
Experience managing large audiences, high-traffic activations and multi-stakeholder environments
Proven success in complex campaign delivery with measurable outcomes
Focus on creating meaningful connections between brands and audiences through strategy, creativity and execution excellence
Locations
RED STOCKHOLM PTY LTD
Unit 3 ,44 Milsom Street Coorparoo QLD 4151 AU
+61 417 700 528
ABN 73624419816
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