AUCOM ELECTRONICS LIMITED

PREMIUM

Overview

AuCom brings 45+ years of expertise in LV/MV Soft Starters and 14+ years in MV switchgear and motor control—designed and built in Christchurch, New Zealand.
Since joining Sun Capital Partners in 2019 and merging with Benshaw and Unico, we’ve become one of the world’s largest privately-owned LV/MV motor control providers for IEC or NEMA requirements, turning over US$500M-1 Billion .
With in-house design, application engineering, Compliance, manufacturing service and 24/7 support and scalable production, we deliver flexible lead times and support complex industrial and government projects globally.
From custom LV/MV solutions to mass production—right from the start.

Products and Services

chevron_right AuCom Electronics and Benshaw, both proudly part of the Unico Group and owned by Sun Capital Partners, collectively represent a global leader in industrial motor control solutions, specializing in advanced soft starters, variable frequency drives (VFDs), and medium voltage (MV) switchgear. With a combined legacy spanning over four decades, AuCom and Benshaw are renowned for their innovation, reliability, and outstanding technical support, servicing diverse sectors including mining, oil and gas, water treatment, HVAC, industrial manufacturing, and infrastructure.

chevron_right AuCom Electronics Overview

chevron_right Founded more than 45 years ago and headquartered in Christchurch, New Zealand, AuCom Electronics is globally recognized for pioneering and continually advancing soft starter technology. AuCom offers a comprehensive portfolio of low voltage (LV) and medium voltage (MV) soft starters, low voltage VFDs, and medium voltage VFDs including internal power cell bypass, N+1 redundancy, Drive start, Bypass to grid, and multi-motor control capabilities. These solutions are designed to optimize the starting and stopping of electric motors, significantly reducing mechanical stress, improving system efficiency, and extending motor life.

chevron_right Key AuCom products and solutions include:

chevron_right EMX4 and EMX4i Soft Starters:

chevron_right Low voltage soft starters known for reliability, easy integration, advanced protection, and intuitive touchscreen interfaces.

chevron_right Robust designs suitable for challenging industrial environments.

chevron_right Extensive communication capabilities (Modbus, Profibus, DeviceNet, Ethernet/IP).

chevron_right Medium Voltage Soft Starters (MVE Series):

chevron_right Custom-engineered for critical high-voltage motor control applications.

chevron_right Available in standard and highly customized configurations up to 15kV.

chevron_right Designed for easy maintenance, safety, and precise control.

chevron_right Medium Voltage VFDs:

chevron_right Advanced drive solutions featuring internal power cell bypass, N+1 redundancy, Drive start functionality, Bypass to grid, and multi-motor control options.

chevron_right Designed to enhance reliability, flexibility, and efficiency in demanding industrial applications.

chevron_right Medium Voltage Switchgear (MVPD):

chevron_right Engineered for robust power distribution applications.

chevron_right High reliability and safety standards, designed to meet global compliance requirements.

chevron_right Comprehensive Motor Control Systems:

chevron_right Integrated MV motor control centers (MCCs) designed and built in-house.

chevron_right Adherence to international standards including IEC and AS/NZS.

chevron_right AuCom’s commitment to quality and service excellence includes comprehensive support programs, rapid global parts distribution, in-depth technical training, and customer-specific engineering services.

chevron_right Benshaw Overview

chevron_right Established as a global leader in motor controls and headquartered in North America, Benshaw delivers rugged, reliable motor control solutions, including LV and MV soft starters, LV and MV drives, motor control centers, and custom-engineered motor control systems tailored to the demanding needs of industrial sectors.

chevron_right Key Benshaw products and solutions include:

chevron_right Low Voltage Solid-State Soft Starters:

chevron_right Engineered for high reliability in severe-duty industrial applications.

chevron_right Built-in protection and advanced diagnostics for improved reliability and reduced downtime.

chevron_right Available in open chassis, enclosed, and custom-engineered panel designs.

chevron_right Medium Voltage Solid-State Starters and Drives:

chevron_right Designed for applications requiring superior performance in harsh conditions.

chevron_right Industry-leading technology for controlling MV motors up to 15kV.

chevron_right Highly flexible configurations including synchronous transfer and power cell bypass features for continuous operation.

chevron_right Custom Motor Control Solutions:

chevron_right Tailored solutions including specialized MCCs and custom panel designs.

chevron_right Compliance with global standards (UL, NEMA, IEC).

chevron_right Advanced engineering capabilities to solve complex motor control challenges.

chevron_right Engineered Switchgear and Motor Control Centers:

chevron_right Reliable MV switchgear and MCC solutions for critical applications.

chevron_right Robust designs providing safety, accessibility, and ease of maintenance.

chevron_right Benshaw maintains a reputation for unparalleled engineering expertise and customer-centric services, including site-specific technical assistance, comprehensive warranty coverage, and global engineering and field support.

chevron_right Combined Strength of AuCom and Benshaw

chevron_right Together, AuCom and Benshaw leverage their collective strengths, providing customers a powerful suite of integrated motor control technologies and solutions. With a strategic global presence and dedicated regional expertise, AuCom and Benshaw collectively deliver:

chevron_right Industry-Leading Technical Expertise:

chevron_right Combined teams of highly qualified engineers provide detailed, application-specific support to customers worldwide, ensuring optimal system performance.

chevron_right Advanced Engineering and Customization Capabilities:

chevron_right From straightforward applications to highly customized solutions, AuCom and Benshaw can design and deliver motor control systems tailored to precise customer requirements.

chevron_right Global Service and Support Infrastructure:

chevron_right Comprehensive support centers across multiple regions ensure prompt responses, rapid parts availability, and dedicated after-sales services, maximizing uptime and operational efficiency.

chevron_right Superior Product Reliability and Innovation:

chevron_right Continuous investment in research and development ensures AuCom and Benshaw products remain at the forefront of technological advancement, providing customers with cutting-edge solutions that significantly improve operational reliability and efficiency.

chevron_right The partnership between AuCom and Benshaw within the Unico Group creates unmatched synergy, empowering customers to access the highest standard in motor control solutions, from initial design through ongoing operation and maintenance. This unified approach positions both brands as global leaders capable of delivering exceptional value, reliability, and customer satisfaction across the full spectrum of industrial motor control applications.