PAPER AND SPARK DIGITAL AGENCY PTY LTD

Overview

Paper + Spark is a nationally recognised and award-winning creative communications agency specialising in the development, production and delivery of high-impact storytelling in complex, high-visibility environments. We partner with government and enterprise organisations where brand integrity, stakeholder alignment and compliance are critical to success.

We deliver an integrated creative and content models designed to support communications, stakeholder engagement and long-term legacy objectives. Our approach combines cinematic storytelling with enterprise-grade governance — ensuring world-class creative output underpinned by disciplined operational systems.

1. Creative Development
We design narrative architectures aligned to organisational values, stakeholder priorities and public accountability requirements. For Brisbane 2032, we would develop a cohesive storytelling framework translating Games themes — community, sustainability, inclusion, performance and legacy — into clear narrative pillars.
Our process includes:
• Insight-led concept development
• Scriptwriting and editorial frameworks
• Stakeholder workshops to ensure alignment
• Milestone-based narrative planning from pre-Games to legacy phase
This ensures every asset — from hero films to short-form social — contributes to a unified and strategically consistent story ecosystem.

2. Video & multimedia production
Paper + Spark delivers end-to-end production across broadcast, digital and social platforms, including:
• Live filming and documentary capture
• Animation and motion graphics
• Editing, colour grading and sound design
• Short-form, vertical and platform-specific optimisation
We operate with a scalable production model supported by specialist crews and post-production partners, enabling simultaneous multi-format delivery. Structured workflows, detailed run sheets and QA protocols ensure assets meet broadcast specifications, brand guidelines and deadline requirements — this can include rapid-turnaround content during milestone announcements and Games-time periods.

3. Content delivery & accessibility
We manage formatting and distribution across multi-channel environments, ensuring compatibility where required.
Our workflows incorporate:
• CMS and DAM integration
• Secure file transfer and asset tracking
• Metadata governance and version control
• WCAG-aligned accessibility standards (captions, audio description, inclusive design)
This ensures reliable, compliant and accessible delivery across broadcast, digital, social and stakeholder platforms.

4. Licensing, Rights & Compliance
Operating extensively in highly regulated industries, we apply rigorous governance to intellectual property, talent agreements and brand protection.

Our model includes:
• Talent identification, contracting and release management
• Copyright clearance and music licensing
• Usage rights tracking and documentation
• Brand and sponsor compliance controls
• Cybersecurity protocols for content storage and transfer

5. Technical support & operational continuity
Paper + Spark can provide ongoing technical support throughout campaign execution, including:
• Troubleshooting across CMS and file delivery systems
• Coordination with broadcast and digital teams
• On-site and remote production oversight
• Contingency planning

We operate with structured project governance, defined escalation processes and executive oversight — ensuring operational resilience in high-pressure environments.

6. Performance & Impact reporting
Measurement frameworks are established at program inception and aligned to strategic objectives. We provide quantitative and qualitative reporting across:
• Reach and audience growth
• Engagement and completion rates
• Media coverage and earned value
• Sentiment and community participation

We combine strategic narrative development, multimedia production, rights governance and delivery in a single integrated model.